As the market shifts to The New World of Technology, we technology professionals need to look at ways to keep up. One thing we can do is take advantage of new products to offer services around them. I have a good example for those of us who offer services to the in-home market and/or small businesses.
If you aren’t familiar with the Nest, it is basically a very smart thermostat. With Wi-Fi connectivity, sensors galore, plus web and app integration, the Nest is a geek’s dream thermostat. Check out Nest’s web site if you haven’t already.
If you’re half the geek I am, by this point you’ve probably stopped reading long enough to order one for yourself! But more importantly, how can you leverage this little gem to help your clients – and earn some income in the process?
At first glance, why would a technology professional consider installing a thermostat? In this case, because the thermostat is so high-tech, there is plenty a technology professional could do for a client. Don’t get trapped in the idea that someone won’t pay to have this device installed for them. If you’ve been in the technology industry as long as I have, you know that there are many people out there who highly value their time. They’d gladly pay you to install something like this for them and have it working perfectly before they start using it. At the very least, if you are keeping your clients informed of new technology like this, you’re staying top of mind and they’ll appreciate that you’re sharing your expertise with them.
Another way to leverage the Nest is to form a strategic alliance with an HVAC company, handyman, or contractor. If they do the physical installation of the Nest you could follow-up with the technical setup. That way each partner in the alliance can tap into the other’s clients.
Do you have any other ideas for New World Technology devices that technology professionals can promote to generate some revenue?